Google Analytics Beginner?s Guide to the Best Beginner SEO Reports
Once you set up Google Analytics (GA), you will have access to a wealth of information about how your SEO, marketing, content, and other digital channels are performing. But this information is only useful if you know what to look for. Using GA can free you from relying on gut checks and intuition and give you insights you can take to the next level. 1. Traffic Sources When it comes to SEO reporting, understanding what channels bring visitors is key. This is the best way to determine where to focus the majority of your efforts in order to see results. Without this information, it would be like throwing darts in the dark. The good news is that there are a number of ways to get this data, including through Google Analytics. Start by logging into your Google Analytics account and choosing the property level where you want to view the data. You can then choose a name for this property, which is typically the website address or the URL that you are tracking. Next, you will need to sel...